Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Episodes
153 episodes
EP 134 | Is Event Marketing A Dead End Job?
Event marketers create incredible experiences, but too often, their role feels undervalued and stagnant. Promotions are unclear, budgets get cut first, and without a clear path to leadership, event marketing can feel like a dead end. If you’re ...
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Season 1
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Episode 134
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15:02
EP 133 | Booth Design Ideas That Win On The Trade Show Floor
Most booths blend in, not stand out. Companies spend months preparing for trade shows but still end up with booths that fail to engage, generate leads, or create memorable experiences.You don’t need a bigger budget—you need a better str...
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Season 1
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Episode 133
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52:28
EP 132 | Hiring An Event Manager? How To Find One, Hire Them, And Set Them Up to Succeed
Companies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy.Without the right hire (or the right structure), events become a logistical nightmare instead of a pipeline-gener...
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Season 1
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Episode 132
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22:09
EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement
Most event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, during, and after the event? Without a structured approach, you’re leaving valuable connections—and...
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Season 1
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Episode 131
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53:08
EP 130 | Where Do Events Fit In Go To Market
For too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they’re the first to get cut.The reality? Events amplify sales, marketing, and customer success but only if th...
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Season 1
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Episode 130
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21:48
EP 129 | Booth Design That Drives Results Part 2: Engagement + Lead Conversion
Your trade show booth might be attracting visitors, but is it converting them into real business?Most companies rely on giveaways, flashy displays, and generic engagement tactics—but those aren’t enough. Your booth needs to do more than...
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Season 1
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Episode 129
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54:38
EP 128 | Using Data For Big Decisions & ROI: Beyond the Booth
Event marketing success goes far beyond what happens at your booth. It’s about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?In this episo...
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Season 1
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Episode 128
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56:34
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EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025
Planning successful events in 2025 isn’t getting any easier. With tighter budgets, rising costs, and supplier negotiations that can feel like a minefield, even seasoned event pros face major hurdles. So, how do you deliver impactful events with...
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Season 1
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Episode 127
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28:49
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EP 126 | Bridging the Gap Between Marketing and Events for Brand Success
Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin?Without a clear story and unified str...
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Season 1
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Episode 126
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43:08
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EP 125 | Booth Design That Drives Results: A Blueprint For Success
Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin?Without ...
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Season 1
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Episode 125
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57:34
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EP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders
2025 is here, and you’ve got big goals. January is the perfect time to reflect, reset, and start fresh—and what better way to kick off the year than with advice from those who’ve walked in your shoes?This special episode is a compilatio...
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Season 1
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Episode 124
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14:25
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EP 123 | RFPs Are Dead. RFRs Are Next (Request For Results)
The RFP process—love it or hate it, it’s a staple in the events industry. But what if it’s fundamentally broken? Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez dive deep into the challenges of traditional Request for Propo...
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Season 1
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Episode 123
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8:26
EP 122 | Best of 2024: 3 Event Strategies to Win in 2025
The stakes for event marketers have never been higher: rising costs, tighter budgets, sustainability pressures, and the constant demand to prove ROI. So how do you measure success, stand out, and drive real impact?To kick off 2025, we’v...
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Season 1
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Episode 122
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46:34
Ep 121 | 2024 Unpacked: Essential Takeaways for Your 2025 Event Strategy
The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn’t, it’s easy to fall into old habits t...
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Season 1
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Episode 121
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49:12
EP 120 | Owning The Event Strategy As An Event Managers (Updated Thinking)
In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs. Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the que...
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Season 1
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Episode 120
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8:44
EP 119 | Wasted Money On Swag - How To Change That And Be More Green
Swag—love it or hate it, it’s everywhere in event marketing. But let’s face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful?In this episode, Mat...
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Season 1
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Episode 119
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12:14
EP 118 | Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine Sionne
You’ve spent years perfecting your craft and leading the charge, but what happens when it’s time to step back and help others rise?The pressure to keep control while ensuring everything runs smoothly can leave you feeling torn. How do y...
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Season 1
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Episode 118
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54:20
Ep 117 | A.I.'s Latest Impacts On Event Execution & Misalignment In Event Programs + Weekly Insights
Events can be powerful tools for engagement, but too often, misaligned goals and a lack of support hold back event teams from delivering their best. On top of that, AI is opening up new possibilities—if you know how to use it.From leade...
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Season 1
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Episode 117
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49:39
Ep 116 | If Your Company Doesn't "Get" Events, Do This
Life’s too short to work for leaders who don’t understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their ...
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Season 1
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Episode 116
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37:43
Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart
As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!That's why everything from working across complicated company matrixes to getting executives to engage...
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Season 1
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Episode 115
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53:07
Ep 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales Team
Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?With the average time to follow up o...
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Season 1
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Episode 114
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47:03
Ep 113 | Have People Stopped Using Events To Find New Solutions?
Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?In this episode, Matt shares an unexpected insight from a ...
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Season 1
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Episode 113
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35:27
Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock
Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits...
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Season 1
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Episode 112
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54:59
Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport
Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they’ve excelled in, often facing misconceptio...
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Season 1
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Episode 111
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53:16
Ep 110 | Better Engagements That Don't Break the Budget
Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockwa...
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Season 1
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Episode 110
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33:05
