Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement
Most event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, during, and after the event? Without a structured approach, you’re leaving valuable connections—and revenue—on the table.
Sales and marketing teams scramble to fill schedules last-minute. Booths are filled with unqualified traffic. Leads go cold because follow-up is inconsistent. AI can be your secret weapon, but only if you know how to use it.
Enter Doug Foley, President of Giant Goat, who joins Matt Kleinrock to break down how AI is transforming event engagement—from pre-show outreach to post-event follow-ups.
You’ll learn:
✅ The AI-driven pre-show tactics that secure more meetings before the event even starts.
✅ How real-time AI transforms lead qualification and booth interactions.
✅ Why the Fibonacci email sequence is the secret to structured,
high-conversion follow-ups.
This isn’t a future prediction—it’s happening now. Tune in to learn how AI can make your event marketing smarter, faster, and more effective.
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Connect with Doug
On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined