Event Marketing Redefined
Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.
Episodes
134 episodes
Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart
As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!That's why everything from working across complicated company matrixes to getting executives to engage...
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Season 1
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Episode 115
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53:07
Ep 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales Team
Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?With the average time to follow up o...
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Season 1
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Episode 114
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47:03
Ep 113 | Have People Stopped Using Events To Find New Solutions?
Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?In this episode, Matt shares an unexpected insight from a ...
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Season 1
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Episode 113
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35:27
Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock
Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits...
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Season 1
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Episode 112
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54:59
Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport
Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they’ve excelled in, often facing misconceptio...
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Season 1
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Episode 111
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53:16
Ep 110 | Better Engagements That Don't Break the Budget
Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockwa...
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Season 1
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Episode 110
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33:05
Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)
As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company’s growth strategy?Of...
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Season 1
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Episode 109
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43:13
Ep 108 | Nailing Your Post-Show Follow-Up: 9 Step Framework With Matt Kleinrock
The trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this solo episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, shares one of the most critical...
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Season 1
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Episode 108
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39:32
Ep 107 | Special Report: Owned Events Have Hit A Tipping Point
In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper ...
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Season 1
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Episode 107
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11:57
Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024
Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives o...
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Season 1
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Episode 106
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1:11:58
Ep 105 | Grow Your Career Without Selling Your Soul: Jerry Macnamara on How Event Marketers Can Reach the C-Suite at EMC 2024 (Event Marketing Congress)
In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today’s business landscape to create meaningful impact? In this powerful keynote from the Event Marketing Congress 202...
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Season 1
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Episode 105
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35:36
Ep 104 | Lessons Learned at Event Marketing Congress 2024
Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need. We realized that as the value pro...
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Season 1
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Episode 104
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55:27
Ep 103 | Adding Strategy to Planning: Creating Events That Drive Results With Rachel Russell
Ever feel like you’re juggling a million things when planning an event?Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential.<...
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Season 1
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Episode 103
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52:32
Ep 102 | How to Maximize ROI in Event Marketing With François Fournier
With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understand...
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Season 1
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Episode 102
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42:52
Ep 101 | Finding Mentors and Nurturing Mentorship for Event Marketers: A Real Story From Our Community
Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry? We all know the journey to success can be challenging, filled with uncertainti...
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Season 1
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Episode 101
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45:35
Ep 100 | Reduce Event Overwhelm With These Supplier Negotiation Strategies With Heather Schneider
Welcome to the 100th episode of “Event Marketing: Redefined”! Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We’ve been advocating for strategic, intent...
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Season 1
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Episode 100
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48:17
Ep 99 | The 5 Core Concepts Of 2024 Event Marketing: What People Want, How To Deliver It, And The New Way To Measure It - Matt & Pablo Compilation
As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, ...
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Season 1
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Episode 99
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50:10
Ep 98 | How to ACTUALLY Define “Experiential”? With Kassidy Gala Carpenter
The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years?Everyone talks about providing an experience, but the true essence ...
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Season 1
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Episode 98
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51:42
Ep 97 | Blueprint For Great RFP's, 5 Great Booth Themes, & 10 Revenue Rules For Trade Shows - Matt & Mollie Compilation
As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactfu...
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Season 1
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Episode 97
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58:06
Ep 96 | From Corporate Events to Community Building: Changing the Focus
Event marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooki...
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Season 1
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Episode 96
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47:44
Ep 95 | What People Want From Events Now and How to Do It With Pablo Gonzalez
We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better.That’s why it’s time we take a d...
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Season 1
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Episode 95
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51:51
Ep 94 | Rebuilding Connections in Event Marketing with Tara Jones at ExhibitorLIVE 2024
Event marketing thrives on connections and creativity. We’re all about learning and adapting, especially post-COVID. But with lower attendance and tighter budgets, making an impact has become tougher. That’s why connecting with peers and sharin...
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Season 1
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Episode 94
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19:28
Ep 93 | Earning the Right to Innovate at Your Events With Kat Leong
Creating memorable and innovative events is a challenging goal for many event marketers. Crafting experiences that stand out while securing leadership buy-in and balancing budgets can feel like an insurmountable task.And many marketers ...
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Season 1
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Episode 93
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54:03
Ep 92 | Getting the Most Out of Your Tradeshow Investment with Minal Shah
Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justif...
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Season 1
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Episode 92
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46:34
Ep 91 | Outdoor Brand Experience Execution: From Concept To Completion With Mollie Stahl
As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.In this episode o...
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Season 1
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Episode 91
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34:38