Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 165 | On the Brink of Burnout? Build Capacity to Thrive in Event Marketing
Event marketers are some of the most capable professionals out there. They juggle strategy, logistics, leadership expectations, and ROI goals all at once.
But the truth is, there’s only so much they can control. Leadership decisions, last-minute changes, and competing metrics often leave them reacting instead of leading. And that constant pressure? It’s what pushes even the best to the edge of burnout.
In this episode, Princess Castleberry, CEO of Castleberry Global and creator of the Live, Lead, and Build Leverage™ Framework, joins Coty Adams to help event marketers reclaim their clarity and capacity. Princess breaks down how to identify your triggers, manage stress before it manages you, and lead with more confidence—even when you can’t control every variable.
Learn how to:
✅ Recognize the triggers draining your capacity and turn them into data that drives better decisions
✅ Build discipline and self-alignment when demands feel nonstop
✅ Protect your energy and clarity so you can lead teams (and yourself) through high-pressure cycles
Join us live to learn how to stop running on fumes and start leading with leverage.
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Connect with Princess Castleberry
LinkedIn: https://www.linkedin.com/in/princesscastleberry/
Connect with us
Coty Adams: https://www.linkedin.com/in/cotykadams/
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined