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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 163 | Event Cost Breakdown
Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts, there’s almost nothing left for strategy or measurement.
That’s how event marketing gets stuck in the “cost of doing business” trap. The result? Overbooked schedules, flat ROI, and event teams that feel more like order takers than growth drivers.
In this conversation, Matt Kleinrock and Pablo Gonzalez break down the numbers, the hidden inefficiencies, and the bigger picture. They share how to rethink events like a business unit, not a checkbox, so every dollar is tied to real value, pipeline, and progress.
You’ll learn how to:
✅ Rebalance your event spend to prioritize what actually drives results
✅ Make your case internally for fewer, better events that deliver measurable ROI
✅ Turn data and alignment into your biggest budget levers
Listen in for a no-BS breakdown of where event money really goes and what to do about it.
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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined