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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 164 | EXHIBITORLIVE 2025: The Real Challenges Facing Event Marketers
Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event marketers are facing right now?”
And the answers said a lot.
Event pros from every corner of the industry opened up about the real pressures behind the scenes. From proving ROI and fighting for executive buy-in, to balancing endless stakeholder opinions, to adapting to a new generation of attendees who expect authenticity, purpose, and sustainability in everything they experience.
Hosted by Coty Adams (VP of Sales & Marketing) and Mollie Stahl (Senior Account Executive) from Rockway Exhibits + Events, this compilation captures honest, unfiltered insights straight from the show floor.
You’ll hear how marketers are:
✅ Redefining ROI and KPIs to finally earn a seat at the table with leadership
✅ Navigating stakeholder overload while staying grounded in strategy that actually works
✅ Tackling sustainability and generational shifts with creative, practical solutions
Listen in for a pulse check on where event marketing really stands in 2025—and what today’s challenges say about where it’s headed next.
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Connect With Us
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined