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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 156 | Your Booth Might Be Killing Your Brand
Sloppy seams. Sagging walls. Zero strategy. If your booth looks like you don’t care, that’s exactly what your audience will believe.
Too many companies treat trade shows like a checkbox, not a channel. They work with order takers, cut corners to save costs, and focus on the wrong things… then wonder why the event didn’t deliver.
But on the floor, it shows. Dull design. Generic messaging. An experience no one remembers. And the worst part? You’re spending real money on that.
In this episode, Pablo Gonzalez joins Matt to talk through what a high-impact booth actually looks like, and how to flip the conversation from “just get it done” to “make it count.”
Learn:
✅ How to spot order takers vs. partners who elevate your strategy
✅ What truly great booths have in common (hint: it’s not the size)
✅ Why booth ROI starts way before install—with the right people in the room
If you’re serious about turning your trade show into a real growth driver, start here.
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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined