Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 171 | Best of 2025: Insights That Redefined Event Marketing
Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want.
With time shrinking, expectations rising, and noise everywhere, it became harder to know which strategies genuinely mattered and which ones were just… loud.
This special Best-Of 2025 compilation brings together the episode moments that delivered clarity, direction, and results. These are the insights that resonated the most with event pros throughout the year.
You’ll learn:
✅ The planning and measurement mindset that separates reactive execution from strategic leadership (Ep 157)
✅ How to build event programs around human behavior, not checklists, so engagement feels natural and earned (Ep 158)
✅ A pre-show tactics playbook that boosts attendance and relevance, even in crowded markets—with AI supporting (not replacing) human judgment (Ep 131)
Press play for the perspective and strategy you’ll want in your pocket heading into 2026.
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Episode Links
EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement: https://emr.buzzsprout.com/2035112/episodes/16692463
EP 158 | From Event Planning to Event Marketing That Drives Growth: https://www.buzzsprout.com/2035112/episodes/17817006
EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026: https://emr.buzzsprout.com/2035112/episodes/17780613
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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined