Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 154 | Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy
Whether you’re collaborating with external partners, internal teams, or cross-functional stakeholders—shared events come with shared pressure. And if you’re not careful, your strategy can get lost in the noise.
Suddenly, you’re managing 20 different opinions, 5 conflicting goals, and a booth space that feels more like a compromise than a campaign. The event might still “run,” but it rarely delivers what it could have with true alignment.
For the third episode of our “Back to the Basics” summer live show series, we’re digging into one of the trickiest fundamentals: how to stay focused, aligned, and intentional when you’re not doing it alone.
Sonia Murphy (Senior Director, Marketing Events & Partnerships at SOCi) and Kassidy Gala Carpenter (Director, Global Events at World Fuel Services) return to the show to share what actually works when collaboration is non-negotiable.
What you’ll take away:
✅ What it looks like to lead when the event isn’t 100% yours
✅ How to balance shared input with strategic clarity
✅ Post-event follow-through: who owns what, and how to stay accountable
Planning a shared activation or juggling competing inputs? This is your roadmap to leading shared events with confidence.
----------------------------------
Connect with them
Sonia Murphy: https://www.linkedin.com/in/soniamurphy/
Kassidy Gala Carpenter: https://www.linkedin.com/in/kgalacarpenter/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined