Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 174 | What 2025 Taught Event Marketers (And How to Win 2026)
2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we’re slowing down to make sense of what actually mattered this year.
In this year-end live show, Matt Kleinrock and Coty Adams look back at the themes, pressure points, and breakthroughs that kept resurfacing in conversations all year long.
You’ll get a mix of reflection, clarity, and forward momentum, including:
🎁 The core lessons 2025 made impossible to ignore (and why they’ll shape every smart event marketer’s 2026 playbook)
🎁 A grounded look at the state of B2B events
🎁 The validation and perspective event pros rarely get
If you want a thoughtful wrap-up to the year—and a strategic head start on 2026—this is the one to show up for.
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Connect With Us:
Matt Kleinrock: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/)
Coty Adams: [https://www.linkedin.com/in/cotykadams/](https://www.linkedin.com/in/cotykadams/)
Our Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/)
🚨 Register for the show here: [https://tinyurl.com/EventMarketingRedefined](https://tinyurl.com/EventMarketingRedefined)