Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 158 | From Event Planning to Event Marketing That Drives Growth
Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.
But too many organizations still treat events as one-off experiences instead of demand engines. That gap costs opportunities, slows deals, and misses the chance to build loyalty.
So in this episode, Ghazwan Almoazen (Director, Global Experiential Marketing Demand & Communications at Docusign) shares how he blends digital marketing, demand gen, and experiential strategy to design events that accelerate deals, reduce churn, and keep attendees coming back.
Takeaways:
✅ Why every event pro needs to think like a marketer, not just a planner
✅ How attendee needs—learning, networking, and entertainment—shape engagement and retention
✅ Where data and content intersect to prove pipeline impact and secure buy-in
Tune in to learn how to make your events more than experiences. Make them growth engines.
---------------------------------
Connect with Ghazwan Almoazen
LinkedIn: https://www.linkedin.com/in/ghazwanalmoazen/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined