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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description.
Most event pros are expected to keep up, even as expectations rise and clarity doesn’t. Is AI a threat or a tool? Are hybrid experiences still relevant? What skills matter now? And how do marketers prepare when the answers keep changing?
In another EXHIBITORLIVE 2025 compilation, Coty Adams and Mollie Stahl ask industry leaders what the future really looks like. Their answers reveal the shifts worth paying attention to—and the ones that matter far less than the hype.
Learn:
✅ How the modern event marketer is becoming a data-driven strategist, not just an executor
✅ Why sustainability is back with urgency, and how cost-effective choices are leading the way
✅ How AI will support capacity and efficiency without replacing human insight or relationships
Listen in for the clarity, perspective, and grounded advice every event marketer needs heading into what’s next.
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Connect With Us
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined