Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026
The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?
While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year’s success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection.
So Coty Adams is stepping in to host—and we’re bringing back two strategic voices to share how they’re approaching 2026: what’s shifting, what’s working, and how to make your planning process more effective than ever.
→ Sarah Gannon (Director, Corporate Events at MathWorks), a 25-year industry leader and recognized voice in corporate experiential marketing and strategic event planning
→ Garrett Burnett (Head of Global Events at Silicon Labs), a seasoned global event leader with a strong track record across user conferences, trade shows, and international activations
In this episode, you’ll learn:
✅ How experienced marketers audit the past season and spot what to improve
✅ Where to begin when mapping out a 2026 strategy rooted in results
✅ Small tactical shifts that lead to stronger alignment and fewer planning missteps
If you’re ready to prep with purpose (not guesswork) this is your starting line.
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Connect with them:
Sarah Gannon: https://www.linkedin.com/in/sarahehamilton/
Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/
Connect With Us
Coty Adams: https://www.linkedin.com/in/cotykadams/
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined