Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never makes it past the slide deck.
When that happens, even the best-looking booth or smoothest show can’t deliver meaningful results…. and event teams get stuck in a cycle of “just execute.”
At CEMA Summit 2025, Matt Kleinrock, Coty Adams, and Mollie Stahl saw firsthand how top event marketers are breaking that cycle and leveling up from order-takers to strategic growth drivers.
Discover:
✅ Why “less is more” is redefining event portfolios
✅ How soft skills and business acumen separate high performers from the rest
✅ The real roadblocks to strategy adoption and how to overcome them
Listen now to learn how to elevate your event program before another season slips by.
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Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined