Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 159 | Design Smarter Experiences That Actually Move People
You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark.
And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose.
That’s why we’re zooming in on experiential creative direction: how it’s evolving, what matters more than ever, and why storytelling, empathy, and smart constraints lead to better outcomes.
In this conversation, we’re joined again by Stuart Fingerhut, an experiential creative director with 20+ years of experience across tech, automotive, gaming, and entertainment. He’s helped brands like AWS, Google, and Hyundai build experiences that not only impress, but connect.
Tune in to hear:
✅ How AI tools like Krea can enhance (not replace) the concepting phase of experiential design
✅ Stuart’s real-world process for pulling references, training visual styles, and unlocking faster creative development
✅ Why smart prompts are only powerful if they’re grounded in story, strategy, and emotion
This is the episode for marketers, designers, and strategists who care about meaning, not just metrics.
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Connect with Stuart Fingerhut
LinkedIn: https://www.linkedin.com/in/stuartfingerhut/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined