Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 132 | Hiring An Event Manager? How To Find One, Hire Them, And Set Them Up to Succeed
Companies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy.
Without the right hire (or the right structure), events become a logistical nightmare instead of a pipeline-generating, relationship-building machine. And when budgets get tight, event teams are the first to get cut.
In this episode, Matt Kleinrock and Pablo Gonzalez unpack everything you need to know about hiring and structuring an event role that actually moves the needle.
✅ Event manager vs. event marketer—which one do you really need?
✅ How to hire the right event pro (and set them up for long-term success).
✅ The biggest mistakes companies make when building an event function.
Hiring an event manager, or stepping into the role yourself? Get the insights you need to succeed. Listen now.
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Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined