Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 138 | Proving Event Impact: Strategies for Executive Buy-In and Measurable Results
You’re great at planning events, but you want to make a bigger impact. Maybe even move up. And that means proving you’re more than logistics.
In this episode, Sarah Gannon, Director of Corporate Events at MathWorks, shares the mindset and strategies that helped her grow from tactical planner to trusted business partner. With 25+ years in tech events and multiple industry accolades, Sarah breaks down what it takes to earn buy-in, align with sales, and show the true business value of events.
You’ll hear:
✅ Why aligning with sales is the shortcut to C-suite buy-in.
✅ How to think about pipeline—not just leads—when planning events.
✅ The tools and tactics Sarah uses to fill her calendar before the show starts and how she measures success after.
If you’re ready to lead with impact—not just logistics—this is the episode for you.
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Connect with Sarah
On her LinkedIn: https://www.linkedin.com/in/sarahehamilton/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined