Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 135 | Event Marketing On Short Term Notice
Sometimes you get 6 months to plan an event.
Sometimes your VP drops a booth on your desk and says, “We need to be there in 30 days.”
In this conversation, Matt and Pablo walk through how to make smart, fast decisions that still move the needle. It’s not about doing everything—it’s about doing the right things, fast.
Expect to learn:
✅ How to avoid overspending (or underdelivering) when timelines are tight
✅ How to set realistic expectations (and when to skip the booth entirely)
✅ What to prioritize: graphics, messaging, engagement (and how to keep it simple)
✅ Guerrilla strategies, pre-show offers, and how to make noise with limited time and spend
Listen now—because even with 30 days, you can still show up strong.
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Connect with Pablo Gonzalez
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Matt Kleinrock
On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined