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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 150 | Inside InfoComm 2025: Real Voices, Real Insights From the Show Floor
Trade shows are back in full swing and at InfoComm 2025, the energy was real.
The booths were bigger, the tech was smarter, and the stakes felt higher for event marketers trying to drive business and make their brand stand out.
But the truth is, success doesn’t come from flashy screens or clever activations alone.
It comes from alignment, authenticity, and a whole lot of behind-the-scenes strategy that most people never see. From prepping sales teams to planning customer dinners, managing internal politics to executing last-minute surprises—it’s all part of the job.
That’s why in this special episode, we’re handing the mic to the real event marketers behind the booths. Rockway Exhibits + Events’ Coty Adams, Mollie Stahl, and Karen Adair caught up with leaders from brands like Williams AV and Barco to talk shop:
✅ What’s changing in how they plan and measure success
✅ How they're tackling event challenges with small but mighty teams
✅ What they wish more people understood about the role of events today
It’s a candid, insightful look into the evolving reality of trade shows, and a must-listen for anyone in the events world.
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Connect with them
Coty Adams: https://www.linkedin.com/in/cotykadams/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/
Karen Adair: https://www.linkedin.com/in/karen-adair-18b747a/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined