Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 140 | Booth Ideation in 2025: Where AI, Storytelling, and Strategy Collide
Everyone wants a booth that turns heads, but pulling it off takes more than just flashy lights and bold graphics.
Matt teams up with Stuart Fingerhut, Creative Director – Events & Experiences at Production Club, an award-winning creative with two decades of experience designing immersive brand experiences for companies like Google, AWS, and Hyundai.
They’ll break down what it really takes to design a booth that connects and converts:
✅ Common design mistakes that dilute your brand presence
✅ How to use AI as a creative partner—not just a shortcut
✅ How to translate complex services into tangible, memorable experiences
Listen now to learn how to design with purpose and create experiences your audience won’t forget.
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Connect with Stuart
On his LinkedIn: https://www.linkedin.com/in/stuartfingerhut/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined