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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 142 | The Current State of Events: Data, Strategy & Smarter Spend
Event costs are climbing. Expectations are higher. And marketers are being asked to do more—with less.
In this episode, Rockway Exhibits + Events' CEO Matt Kleinrock and Director of Marketing Coty Adams break down what’s really going on in the events industry right now—using fresh data and trends Matt’s been tracking across the field.
They’ll talk about:
✅ What today’s rising costs mean for your 2025 planning
✅ The metrics that actually matter (and how to align around them)
✅ Smart ways to reframe your strategy—even if your budget’s been slashed
If you're tired of recycled playbooks and ready for a clearer, more creative path forward, this one's for you.
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Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined