Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 143 | Stop Guessing Who’s at the Show: How Audience Clarity Drives Strategy (and Results)
You planned for your ICP. You shipped the booth. But the results? Flat.
Because what no one tells you is that even the best events fall short when you don’t account for who’s actually at the show and what they’re there for.
In this episode, Matt and Pablo break down the disconnect between static ICPs and dynamic show audiences—and how to bridge the gap with real strategy. Expect to learn:
✅ Why “ideal customer profile” thinking can actually hurt your booth strategy
✅ How to use audience behavior (not just titles) to drive engagement, messaging, and budget allocation
✅ A 3-step framework to build better big ideas and tie them directly to business outcomes
Before you plan your next show, listen to this episode and learn how to design for results, not just attendance.
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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined