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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 141 | EXHIBITORLIVE 2025: Real Voices, Trends & Takeaways from the Show Floor
EXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.
Matt wasn’t there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you’ll hear direct insights from event pros on what’s shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.
✅ Real perspectives from first-timers and 25-year veterans
✅ What’s changing in booth design, material usage, and sustainability
✅ Why education, community, and creativity are fueling the future of events
Hit play and catch the pulse of what’s next in face-to-face events—live from San Antonio.
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Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined