Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 133 | Booth Design Ideas That Win On The Trade Show Floor
Most booths blend in, not stand out. Companies spend months preparing for trade shows but still end up with booths that fail to engage, generate leads, or create memorable experiences.
You don’t need a bigger budget—you need a better strategy. The difference between a forgettable booth and one that attracts the right people, holds attention, and drives ROI? Smart design choices. And the best way to learn them? Seeing what works in action.
In this episode, Matt Kleinrock and Coty Adams will walk you through real trade show booth designs that have captured attention and delivered results. They’ll break down:
✅ Winning booth themes that drive engagement, conversations, and brand impact.
✅ Real-world examples of brands using immersive storytelling, interactive demos, and smart layouts.
✅ How to design a booth that ties directly to your event goals—so ROI isn’t an afterthought.
Take the guesswork out of booth design. Tune in and get inspired by real examples that work.
Check out this link to view the deck: https://rockwayexhibits.com/wp-content/uploads/Rockway-Exhibits-Designs-that-Win.pdf
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Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined