Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 129 | Booth Design That Drives Results Part 2: Engagement + Lead Conversion
Your trade show booth might be attracting visitors, but is it converting them into real business?
Most companies rely on giveaways, flashy displays, and generic engagement tactics—but those aren’t enough. Your booth needs to do more than just look good—it must pull people in, create meaningful interactions, and drive real business results.
In Part 2 of our Booth Design That Drives Results series, we’re going beyond the basics with innovative booth engagement strategies and tackling a major event challenge: converting engagement into leads that actually close.
Join powerhouse hosts Matt Kleinrock and Coty Adams as they break down the must-know tactics to turn your booth into a business driver.
Learn:
✅ How to design engagement strategies that reinforce your brand story.
✅ The smartest booth experiences we’ve seen—and what made them work.
✅ How to convert booth interactions into pipeline (and avoid weak follow-ups).
If you’re ready to elevate your booth experience and maximize results, this is the episode you can’t afford to miss.
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Check out the deck: Rockway Exhibits That Tell a Story.pdf
Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined