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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 151 | The Event Strategy Shift Most Teams Are Missing
You want your event to connect. To be remembered. To make people feel something. And most importantly, you want it to work.
But too many event marketers skip the hard part: crafting a story that actually moves people.
This episode peels back the curtain on what it really means to build a strategic event narrative—one rooted in customer insight, emotional resonance, and purpose. Matt Kleinrock and Pablo Gonzalez break down:
✅ How story-driven pitches outperformed every other idea at Event Marketing Congress 2025
✅ What it means to design for both emotional and strategic outcomes
✅ Why understanding what your audience cares about is the real unlock and how to build everything from that
If your event strategy feels stuck or stale, this is the clarity you didn’t know you needed.
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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined