Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That Converts
Part 1 had people talking—and asking for more.
You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn’t airtight, those opportunities vanish.
Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you’re starting from scratch at the next event.
In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact AI-powered prompts you need to make post-show follow-up smarter, faster, and more effective.
✅ AI-powered lead segmentation to focus on the best opportunities.
✅ Automated LinkedIn and email outreach that actually gets responses.
✅ How AI can analyze trade show ROI and optimize future events.
You asked, we delivered. Now, let’s make post-show follow-up effortless. Listen now.
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Part 1 (AI & Events: The Playbook for Pre-Show Tactics & Better Engagement): https://www.buzzsprout.com/2035112/episodes/16692463
https://www.youtube.com/watch?v=x9oAtKetqQs
Connect with Doug
On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined