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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 144 | What’s Really Working in Events: A Candid Look at Trade Shows vs Small-Scale Experiences
Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in popularity but many teams miss the mark when trying to replicate them.
In this honest and tactical episode, Matt Kleinrock sits down with Aleksandra Panyukhina, Experience Marketing Director at Pixelz, to unpack what’s actually working right now—and what’s getting in the way. From her experience designing intimate, high-impact events to the realities of expensive trade shows with unclear ROI, Aleksandra breaks down the choices every event team is facing in 2025.
✅ What defines a “good” trade show—and why so many fall short
✅ The overlooked power of small events (and why size isn’t the strategy)
✅ A framework for evaluating where to invest time, money, and creative energy
Join us live to learn how to future-proof your event strategy and make smarter bets with every show.
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Connect with Aleksandra Panyukhina
LinkedIn: https://www.linkedin.com/in/apanyukhina/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined