Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 137 | From Goals to Game Plan: Real Event Strategy in Action
Event marketing is expected to deliver real business outcomes—and you want to lead with strategy, not just execution.
But translating high-level goals into a measurable, aligned plan? That’s where most teams get stuck.
In this live strategy session, Matt Kleinrock and Pablo Gonzalez bring the Event Success Framework to life—showing how to bridge the gap between ambition and action, one stage at a time.
You’ll walk away with:
✅ A step-by-step breakdown of how to align stakeholders, goals, and KPIs
✅ How to reverse-engineer your entire event using budget, resources, and pipeline goals
✅ The real conversations and strategic decisions behind event success
Listen in and watch strategy in motion, so you can plan with clarity, lead with purpose, and drive better results in 2025.
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Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined