Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 191 | Stop Asking For More Budget. Start Asking For This.
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Your VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely.
Matt says fighting for more money is usually the wrong fight. Alignment first, results second, budget third. That reframe is what separates event marketers who get taken seriously from the ones stuck justifying their existence every cycle.
Part 2 of our summer Q&A series covers what event marketers actually lose sleep over: booth psychology, credibility with leadership, and which KPIs are real versus which just look good in a slide deck.
Still poolside. Still surprisingly tactical.
✅ What Matt actually watches on a show floor once the booth design stops holding his attention
✅ Why leading metrics tell you the story while you're still in it, lagging metrics only tell you the ending
✅ The one detail from post-show debriefs most teams skip: pairing the numbers with what sales actually felt in the room
Oh, and the hot dog versus hamburger debate. Some things matter as much as pipeline.
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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined