Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Too many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully engage with in the first place.
Ashley Nuske, Director of Field & Event Marketing at Goldcast (now Cvent), joins Matt Kleinrock for a candid conversation about what’s broken in event marketing today and why safe strategies rarely produce standout results.
Ashley shares how she approaches audience-first event design, builds experiences around business outcomes instead of assumptions, and pushes teams beyond repetitive execution. The episode explores everything from creative field event concepts to executive buy-in, experiential trends, and why immersive experiences matter even more in an AI-saturated world.
Learn:
✅ What stale event execution actually looks like in today’s market
✅ How thoughtful personalization creates stronger audience connection and recall
✅ Why event marketers need market awareness, not just internal opinions, to innovate
Tune in for a practical conversation on how modern event marketers can create experiences people actually remember and results leadership can actually measure.
----------------------------------
Connect with Ashley Nuske
LinkedIn: https://www.linkedin.com/in/ashleynuske-expmarketing/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined