Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 188 | Are You Summer-Busy or Fall-Ready?
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Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks?
Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy into autopilot. That gap between teams who show up and teams who show up READY starts forming right now, in summer.
As part of The Summer Circuit, we're dropping a special compilation episode where host Matt Kleinrock shares the unfiltered advice he'd give any event marketer preparing for the back half of the year.
(Yes, Matt filmed this from a kiddie pool. The advice is still dead serious.)
Here's what you'll walk away with:
✅ Why chasing a perfect ROI calculation before you have any measurement at all is the fastest way to measure nothing
✅ How a real event theme works and what it has to be rooted in to actually move through your entire execution
✅ When to stop order-taking from internal stakeholders and start asking the questions that get to the why
Fall is coming faster than most strategies are ready for. Give this one a listen.
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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined