Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.
In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end.
From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign—not just a moment—can change outcomes.
They also share key takeaways from the “State of the Race” poll, revealing what event marketers are trying to achieve right now, what is getting in the way, and why the gap between strategic expectations and day-to-day execution keeps holding teams back.
You’ll learn:
✅ How to approach events as a full campaign (pre, during, and post), not just a booth experience
✅ Where creativity and scrappiness actually show up and how to use them to drive engagement
✅ What 150+ event marketers are focused on right now, and what’s slowing them down
This is a practical conversation for marketers who want to create stronger event outcomes without pretending they operate in perfect conditions.
--------------------
Connect With Us
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined