Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

All Episodes

Event Marketing Redefined

EP 126 | Bridging the Gap Between Marketing and Events for Brand Success

January 29, 2025 • Matt Kleinrock / Laura McKinney • Season 1 • Episode 126

Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin?

Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out.

In this episode, Matt sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of effective brand storytelling for events. Together, they’ll dive into how to craft a message that resonates, engages, and drives meaningful results.

You’ll learn:

✅ Why cohesive storytelling is critical to event success

✅ The role of sensory experiences in creating memorable connections

✅ Proven strategies to align your team and maximize event impact

Don’t let your brand blend into the crowd—tune in to learn how to share your story with clarity and impact!

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Connect with Laura:

On her LinkedIn: https://www.linkedin.com/in/mckinney2020/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined