EP 125 | Booth Design That Drives Results: A Blueprint For Success Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

EP 125 | Booth Design That Drives Results: A Blueprint For Success

January 22, 2025 • Matt Kleinrock / Coty Adams • Season 1 • Episode 125

Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin?

Without a clear, tactical plan, your booth risks blending into the crowd—or worse, falling short of your goals. And let’s face it, tradeshow investments are too big to leave to chance.

Start 2025 strong with the first “Event Marketing: Redefined” live show of the year, where Matt Kleinrock is joined by Coty Adams, Rockway Exhibits + Events’ Director of Marketing. They’ll share the step-by-step blueprint for tradeshow booth success—guiding you through what it takes to plan, build, and execute a winning booth.

You'll learn:

✅ How to align your booth goals with stakeholder expectations and measurable outcomes.

✅ Key design tips to ensure your booth stands out while staying functional.

✅ Post-show strategies for maximizing leads and driving ROI.

Don’t miss out—tune in and get the blueprint you need to succeed in 2025!

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Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined