EP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

EP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders

January 15, 2025 • Matt Kleinrock / Carrie Davenport / Garrett Burnett / Christine Sionne / François Fournier / Lindsey Cohen / Katie Baker / Tavar James / Nancy Touhill / Sonia Murphy / Sam Zelitch / Jon Wolff • Season 1 • Episode 124

2025 is here, and you’ve got big goals. January is the perfect time to reflect, reset, and start fresh—and what better way to kick off the year than with advice from those who’ve walked in your shoes?

This special episode is a compilation of some of the most thoughtful answers we’ve received to the question: “What advice would you give your younger self or a young event marketer?”

Here’s a glimpse of what you’ll hear:

• Carrie Davenport: Why asking questions is your ultimate career hack.
• Garrett Burnett: How to elevate conversations and showcase impactful solutions.
• Christine Sionne: The secret to making yourself indispensable.
• François Fournier: How to find your passion and build a lifelong network.
• Lindsey Cohen and Katie Baker: Building connections that fuel your growth.
• Tavar James: Balancing accountability with self-compassion.
• Nancy Touhill: Why you shouldn’t take it all personally (and when to step back).
• Sonia Murphy: How to build tough skin in a high stakes industry.
• Sam Zelitch: Don’t panic—how to stay calm when things go wrong.
• Jon Wolff: Why embracing failure is key to moving forward.

This episode is your reminder that growth doesn’t happen all at once—it’s built one thoughtful move at a time.

Tune in, take notes, and let these lessons guide you to your best year yet.

Connect With Them

Carrie Davenport: https://www.linkedin.com/in/carriedavenport83/
Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/
Christine Sionne: https://www.linkedin.com/in/christine-sionne-5660718a/
François Fournier: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/
Lindsey Cohen: https://www.linkedin.com/in/lindseyjross/
Katie Baker: https://www.linkedin.com/in/katie-baker-54960214/
Tavar James: https://www.linkedin.com/in/tavarjames/
Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/
Sonia Murphy: https://www.linkedin.com/in/soniamurphy/
Sam Zelitch: https://www.linkedin.com/in/szelitch/
Jon Wolff: https://www.linkedin.com/in/jondwolff/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined