Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 116 | If Your Company Doesn't "Get" Events, Do This
Life’s too short to work for leaders who don’t understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their event marketing with strategic goals.
Matt and Pablo break down the red flags that signal your company doesn’t “get” events and share what event marketers can do to shift the narrative—or recognize when it’s time to move on.
Here’s what they cover:
✅ How companies’ expectations clash with their actual approach to events.
✅ The three levels of misalignment: leadership goals, empty metrics, and overworked event teams.
✅ Why event marketers need clarity and alignment to grow their careers.
Bonus: Learn about a proven framework to help you align your event strategy with real results. Reach out to Matt or Pablo to get your hands on it!
If you’ve ever felt stuck in execution mode or wondered if your company is the right fit, this episode is packed with actionable insights to help you take control of your event marketing career.
Connect with Pablo:
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined