Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart

November 13, 2024 • Matt Kleinrock / Nancy Touhill/ Brittany Lindquist/ Hollie Ashby • Season 1 • Episode 115

As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!

That's why everything from working across complicated company matrixes to getting executives to engage in your event program are crucial to your success.

So we’ve gathered a panel of past superstars from the show who have years of success under their belts: Nancy Touhill (Director, Global Event Marketing at LexisNexis Risk Solutions), Brittany Lindquist (Director, Marketing Strategy at 8x8), and Hollie Ashby (Manager, Senior Global Events at Akamai Technologies).

Together, they’ll bounce around what has and is working for them when it comes to:

✅ Pushing things forward through heavily matrixed orgs
✅ Getting executives to buy in and actually engage in event programs
✅ Winning the trust of partners to drive engagement and amplification

In this episode, Matt and this powerhouse panel of brilliant women dive into the tactics, tools, and tough questions shaping event marketing today.

Tune in and get ready to bring fresh ideas back to your team!

Connect With Them:

Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/
Brittany Lindquist: https://www.linkedin.com/in/brittany-elizabeth-lindquist/
Hollie Ashby: https://www.linkedin.com/in/hollieashby/

Connect With Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined