Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales Team
Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?
With the average time to follow up on leads being over 11 days, many companies miss out on potential sales because the leads have already moved on. The longer you wait, the harder it becomes to convert those leads into sales, causing you to lose out on revenue and growth.
In this episode, Matt talks to Zach Barney, Co-founder and CEO of Mobly, about why immediate follow-up is crucial for success. Zach shares strategies for speeding up lead engagement, aligning marketing and sales teams, and using technology to improve follow-up processes—all of which lead to faster conversions.
Here’s what you’ll take away:
✅ How following up on leads within hours can dramatically increase conversions.
✅ What common mistakes companies make in post-event lead management.
✅ Practical advice on syncing marketing and sales efforts for better results.
Don’t let your event leads go cold—listen to this episode for proven strategies to accelerate follow-up and boost your sales.
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Connect with Zach
On his LinkedIn: https://www.linkedin.com/in/zachbarney/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined