Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 113 | Have People Stopped Using Events To Find New Solutions?
Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?
In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it’s all about how you set the stage.
They get into:
🔑 Recognizing which event formats foster real discovery (and which don’t).
🤝 Why in-person discovery works well in some industries, from physical products to complex supply chains.
💡 How to rethink sponsorships to leave a lasting impact (hint: it’s more than a logo on a tote bag).
🚫 The need for authenticity: no one wants another “pitch disguised as a session.”
Discovery at events is alive—but only if you bring intention to your setup and avoid the outdated playbook. If you’re ready to see real results from your next trade show, this episode is packed with ideas that actually work.
Connect with Pablo:
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined