Ep 113 | Have People Stopped Using Events To Find New Solutions? Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 113 | Have People Stopped Using Events To Find New Solutions?

October 30, 2024 • Matt Kleinrock / Pablo Gonzalez • Season 1 • Episode 113

Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?

In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it’s all about how you set the stage.

They get into:

🔑 Recognizing which event formats foster real discovery (and which don’t).
🤝 Why in-person discovery works well in some industries, from physical products to complex supply chains.
💡 How to rethink sponsorships to leave a lasting impact (hint: it’s more than a logo on a tote bag).
🚫 The need for authenticity: no one wants another “pitch disguised as a session.”

Discovery at events is alive—but only if you bring intention to your setup and avoid the outdated playbook. If you’re ready to see real results from your next trade show, this episode is packed with ideas that actually work.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined