Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock

October 23, 2024 • Matt Kleinrock / Coty Adams • Season 1 • Episode 112

Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events is joined by Coty Adams, they talked about these challenges head-on and uncovers practical strategies that can help you overcome them and achieve real results.

They discuss:

✅ Why measuring ROI has become more complex—and how leading companies are simplifying it with hybrid events, content repurposing, and smart data use.
✅ The true value of trade shows: It’s not just about scanning badges or giving out swag, but building meaningful relationships that drive pipeline growth.
✅ Real-world case studies showing how Rockway clients are making small booths deliver big results and stronger connections.
✅ Key insights from BizBash's must-read list for event pros—perfect for anyone looking to elevate their skills, master hospitality, and create unforgettable, high-impact experiences.
✅ Practical tips for designing impactful small booths: Learn how to create memorable interactions in limited spaces and make every square foot count.

If you’re looking for new ways to measure ROI, boost engagement, or maximize the potential of your event space, this episode is packed with valuable insights you can put into action.

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On his Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined