Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport

October 16, 2024 • Matt Kleinrock / Carrie Davenport • Season 1 • Episode 111

Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they’ve excelled in, often facing misconceptions and barriers that make leadership feel out of reach.

That’s why, in this episode, Carrie Davenport, Lead Event Manager at Altria, shares her journey as an advocate for women in business and offers practical, actionable advice for leveling up their careers.

Here’s what you’ll learn:

✅ The key skills you need beyond event planning to position yourself for leadership roles.

✅ The pivotal strategies Carrie used to transition from managing events to influencing business decisions at the highest level.

✅ Practical advice for building strategic relationships and communicating with business leaders.

And more!

Whether you're an event professional or an aspiring leader in any field, this conversation will inspire and equip you to take your career to the next level. Don't miss it!

Connect with Carrie:

On her LinkedIn: https://www.linkedin.com/in/carriedavenport83/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined