Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport
Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they’ve excelled in, often facing misconceptions and barriers that make leadership feel out of reach.
That’s why, in this episode, Carrie Davenport, Lead Event Manager at Altria, shares her journey as an advocate for women in business and offers practical, actionable advice for leveling up their careers.
Here’s what you’ll learn:
✅ The key skills you need beyond event planning to position yourself for leadership roles.
✅ The pivotal strategies Carrie used to transition from managing events to influencing business decisions at the highest level.
✅ Practical advice for building strategic relationships and communicating with business leaders.
And more!
Whether you're an event professional or an aspiring leader in any field, this conversation will inspire and equip you to take your career to the next level. Don't miss it!
Connect with Carrie:
On her LinkedIn: https://www.linkedin.com/in/carriedavenport83/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined