Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch) Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)

October 02, 2024 • Matt Kleinrock / Brittany Lindquist • Season 1 • Episode 109

As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company’s growth strategy?

Often, events are viewed as standalone tactics rather than essential components of a larger marketing initiative. This makes it difficult to get the attention and resources you need to deliver real business impact. Without proper alignment with your company’s strategic goals, your events risk being undervalued and underfunded.

In this conversation, Matt and Brittany Lindquist, Director of Marketing Strategy at 8x8, discuss her journey from a marketing team member to becoming a trusted advisor to CMOs.

Learn:

✅ The strategic approach that helped Brittany secure a $600k event budget.

✅ The most important questions to ask your CMO to get buy-in.

✅ Why event marketers need to shift from a “budget” mindset to an “investment” mindset.

Brittany has over 15 years of experience in marketing roles at Oracle and two acquired SaaS startups. Her expertise spans everything from event planning to comprehensive marketing strategy, making her a valuable voice in the event marketing space.

Tired of fighting for your event budget? Tune in now to hear Brittany’s story and start making your event marketing strategy impossible to ignore.

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Connect with Brittany

On her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined