Ep 108 | Nailing Your Post-Show Follow-Up: 9 Step Framework With Matt Kleinrock Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 108 | Nailing Your Post-Show Follow-Up: 9 Step Framework With Matt Kleinrock

September 25, 2024 • Matt Kleinrock • Season 1 • Episode 108

The trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this solo episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, shares one of the most critical (and often neglected) aspects of event marketing: the follow-up.

Based on his experience and a recent post on LinkedIn, Matt outlines 9 actionable strategies to help you turn event leads into real business opportunities. Whether you’re looking to build stronger connections, schedule post-show meetings, or create meaningful touchpoints that stand out, this episode will give you practical advice you can use right away.

Here’s what Matt will cover:

✅ The right way to schedule meetings during the event for post-show success.
✅ Qualifying leads: Why proper qualification is key and how to ensure your team is doing it right.
✅ Tracking your interactions: How to ensure the data you gather leads to better follow-ups.
✅ Personalizing your outreach: Simple tips to make your post-event messages resonate.
✅ The power of fast follow-up: Why speed matters and how to get ahead of the competition.
✅ Creative ways to engage leads, from offsite events to podcast invites.

With these tools in your arsenal, you’ll stop losing leads to bad follow-up practices and start turning your events into real, revenue-driving opportunities.

Don’t miss this episode, and learn how to make every event a long-term sales and marketing channel!

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On his Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined