Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024 Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024

September 11, 2024 • Matt Kleinrock / Hannah Parsley / Greg Beach / Minal Shah / Drew Bush / Sarah Atchley / Dia Kelly / Cindy Philips • Season 1 • Episode 106

Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful.

In this compilation, you’ll learn:

✅ Hannah Parsley on crafting eco-friendly events without losing attendee engagement.
✅ Greg Beach on how agencies can enhance their collaboration with corporate event teams.
✅ Minal Shah on using Salesforce’s V2MOM to align your event strategy with business goals.
✅ Drew Bush on building client trust when managing event budgets.
✅ Sarah Atchley on cultivating meaningful relationships within the event industry.
✅ Dia Kelly on effective expense tracking and budget management.
✅ Cindy Philips on the role of customer advisory boards in driving event success.

Whether you're managing a massive trade show or a small corporate event, this episode will provide you with actionable tips and strategies to help you deliver memorable and results-driven events. Don’t miss this essential guide to elevating your event marketing!

Connect With Them

Hannah Parsley: https://www.linkedin.com/in/hannahparsley/
Greg Beach: https://www.linkedin.com/in/glbeach13/
Minal Shah: https://www.linkedin.com/in/minaldshah/
Drew Bush: https://www.linkedin.com/in/drewbush/
Sarah Atchley: https://www.linkedin.com/in/sarah-atchley/
Dia Kelly: https://www.linkedin.com/in/dia-stokes-kelly/
Cindy Philips: https://www.linkedin.com/in/cindypphillips/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined