Ep 105 | Grow Your Career Without Selling Your Soul: Jerry Macnamara on How Event Marketers Can Reach the C-Suite at EMC 2024 (Event Marketing Congress) Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 105 | Grow Your Career Without Selling Your Soul: Jerry Macnamara on How Event Marketers Can Reach the C-Suite at EMC 2024 (Event Marketing Congress)

September 04, 2024 • Matt Kleinrock / Jerry Macnamara • Season 1 • Episode 105

In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today’s business landscape to create meaningful impact? In this powerful keynote from the Event Marketing Congress 2024, Jerry Macnamara, seasoned CEO and leadership expert, shares his transformative journey and the pivotal lessons he learned along the way.

Jerry opens up about his personal experiences—from working relentless 100-hour weeks and facing a life-threatening health scare at just 26, to leading a company through significant financial turmoil. His story is a compelling reminder of the importance of living life on your own terms and the distinction between happiness and fulfillment.

Listen in to discover:

✅ Why aligning your personal values with professional actions is key to a fulfilling career.
✅ The power of influence over authority and how it drives organizational success.
✅ Strategies for building trust and fostering a cohesive, high-performing team.
✅ Jerry’s three-part framework for bridging the leadership gap and leading authentically.

And so much more…

This episode will challenge you to rethink your approach to leadership and inspire you to lead with greater authenticity and purpose. Don't miss this exclusive insight from Jerry Macnamara's keynote at EMC 2024!

Connect with Jerry:

On his LinkedIn: linkedin.com/in/jerrymacnamara

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined