Ep 104 | Lessons Learned at Event Marketing Congress 2024 Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 104 | Lessons Learned at Event Marketing Congress 2024

August 28, 2024 • Matt Kleinrock / Pablo Gonzalez / Mollie Stahl • Season 1 • Episode 104

Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need.

We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn’t just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.

But pulling off an event like this wasn’t without its challenges. However, these challenges became opportunities for innovation and success.

Join host Matt Kleinrock, Pablo Gonzalez, CEO of Be The Stage, and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, as they unpack the most valuable lessons from the Event Marketing Congress 2024.

Here’s what you’ll learn:

✅How to align content and event strategy to minimize risks
✅Actionable tips on how to directly link your events to measurable results
✅Why peer-driven education is key to staying ahead

And more!

Don’t miss out—your next big idea could be one insight away.

Connect With Them

Pablo Gonzalez: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined