Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 103 | Adding Strategy to Planning: Creating Events That Drive Results With Rachel Russell
Ever feel like you’re juggling a million things when planning an event?
Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential.
But here's the kicker – most of us are struggling with tight budgets, limited time, and the pressure to make every detail perfect.
That’s why we’re bringing you Rachel Russell, a seasoned event planner who's been through it all. She’s currently the Assistant Director, Brand, Marketing and Communications at EY and leads the Entrepreneur Of The Year® Greater Los Angeles program, recognizing top business leaders globally.
Rachel's experience includes spearheading the transition from in-person to virtual events during the pandemic, delivering a first-class client experience and building brand eminence.
Tune in and learn:
✅ How to keep your sanity while balancing strategic planning and detailed execution.
✅ Smart ways to maximize impact despite budget constraints and time limitations.
✅ Time management tips to make sure every detail aligns with your vision.
Rachel's journey is packed with insights and real talk that will inspire you to elevate your event planning game. This is the episode you don’t want to miss if you’re ready to take your events from good to mind-blowing!
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Connect with Rachel
On her LinkedIn: https://www.linkedin.com/in/rachelannerussell/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined