Ep 103 | Adding Strategy to Planning: Creating Events That Drive Results With Rachel Russell Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 103 | Adding Strategy to Planning: Creating Events That Drive Results With Rachel Russell

August 21, 2024 • Gregg Cohen / Rachel Russell • Season 1 • Episode 103

Ever feel like you’re juggling a million things when planning an event?

Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential.

But here's the kicker – most of us are struggling with tight budgets, limited time, and the pressure to make every detail perfect.

That’s why we’re bringing you Rachel Russell, a seasoned event planner who's been through it all. She’s currently the Assistant Director, Brand, Marketing and Communications at EY and leads the Entrepreneur Of The Year® Greater Los Angeles program, recognizing top business leaders globally.

Rachel's experience includes spearheading the transition from in-person to virtual events during the pandemic, delivering a first-class client experience and building brand eminence.

Tune in and learn:

✅ How to keep your sanity while balancing strategic planning and detailed execution.
✅ Smart ways to maximize impact despite budget constraints and time limitations.
✅ Time management tips to make sure every detail aligns with your vision.

Rachel's journey is packed with insights and real talk that will inspire you to elevate your event planning game. This is the episode you don’t want to miss if you’re ready to take your events from good to mind-blowing!

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Connect with Rachel

On her LinkedIn: https://www.linkedin.com/in/rachelannerussell/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined